Our strategy is based on three growth areas
Raisio’s breakfast and snack products (Elovena®) as well as heart-healthy products (Benecol®) constitute the sources of the company’s organic growth. In the category of heart health-promoting products, Raisio aims to be a market leader in Ireland and Poland, in addition to Finland and the UK. Furthermore, the company seeks growth from new business opportunities, forming the company’s third growth area.
The markets of breakfast and snack products as well as heart-healthy products in Europe are growing by approximately 2−3% per year, and Raisio is seeking to grow faster than the market. This can be achieved by increasing the company’s market shares, as well as through geographic expansion and corporate acquisitions. With acquisitions, Raisio can strengthen its market position, support its existing growth categories or expand into new categories.
We will continue investing in research activities
During the strategy period, Raisio will continue its significant investments in research activities. Besides supporting existing business operations and organic growth, research activities will focus on developing new business opportunities such as value-added oat-based ingredients as well as solutions related to fullness and weight management. The company is planning to invest in its product development centre and will also contribute to international research and start-up collaboration.
Stable cash flows to finance the Group’s growth
The primary target of Raisio’s strong local heritage brands (such as Torino®, Sunnuntai® and Nalle®) as well as grain-based industrial and catering solutions is to generate stable cash flows to finance the Group’s growth. Improving efficiency and cooperating with external partners are highlighted in the development of these operations. Additionally, Raisio has strong expertise in gluten-free oat, of which the company is one of the most significant producers in Europe, and this position will be bolstered further.
Financial targets for 2025−2027
The targets have been determined for Raisio’s existing business operations and do not include possible acquisitions.
The company’s dividend policy remains unchanged; Raisio still aims to pay an annual dividend of 50–100% of the company’s earnings per share.
We want to be a consumer-oriented European innovator that promotes the food transition with new products as well as plant-based foods and ingredients. Our goal is to grow faster than the market organically.
Additionally, we will utilise our strong balance sheet more efficiently to accelerate growth. This entails opportunities to implement targeted acquisitions and investments in research activities.
Pasi Flinkman, CEO of Raisio
We are revising our organisational structure to support the strategy
To support strategy implementation and to finance investments required by growth, we are reorganising our organisational structure and operating model. The aim of the reorganisation is to harmonise reporting and management responsibilities as well as reinforce resource allocation for implementing acquisitions. Moreover, we aim for improved cost-efficiency and a more agile organisation.
Responsibility is our strategy
The goal-oriented Responsibility Programme is a solid part of Raisio’s strategy. Get to know our Good Food Plan and the key responsibility targets for the strategy period.
Responsibility is our strategy
The goal-oriented Responsibility Programme is a solid part of Raisio’s strategy. Get to know our Good Food Plan and the key responsibility targets for the strategy period.
