Raisio’s Healthy Growth Strategy is based on three focus areas
Benecol® and plant stanol ester solutions
Raisio continues to invest in growing the international Benecol® brand. Plant stanol ester in Benecol® products has been shown to lower cholesterol and the health claim has been approved by the EU commission. Furthermore, Raisio invests also in a research program to study other potential health beneficial properties of plant stanol ester.
Value added oats and ingredients
Raisio continues to expand internationally in the B2B as well as the consumer market based on the company’s strong expertise in oats.
Plant proteins
Consumer choices are increasingly directed towards healthy and sustainably produced, plant-based food. Raisio wants to strengthen its position in this promising and fast-growing market in Finland as well as internationally.
Megatrends support our strategy
Health is understood as holistic wellbeing. Awareness of the importance of mental health has increased.
As plant-based eating becomes more mainstream and there is more variety to choose from, more is expected from product quality.
Sustainable choices gain importance. Consumers are looking for concrete actions they can understand and afford.
Responsibility is our strategy
The goal-oriented Responsibility Programme is a solid part of Raisio’s strategy. Get to know our Good Food Plan and the key responsibility targets for the strategy period.
Responsibility is our strategy
The goal-oriented Responsibility Programme is a solid part of Raisio’s strategy. Get to know our Good Food Plan and the key responsibility targets for the strategy period.
